Thursday, August 20, 2009

Nike SB



In my three years at the Canadian Press, the article I was most proud of was the one above. I think it was a slow weekend (I worked weekends) and I wanted a reason to check out Nike's premier skate video and so I somehow made a story out of it. I remember being so frustrated that Nike turned down my request to be interviewed because I wasn't "core" media. But I have to give them credit. They know exactly what they're doing. Hence the video below.




Yummy.

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